Nike will be opening a five-story, multi-sport, 55,000-square-foot space in SoHo, New York. Designed to deliver the best of Nike’s services, from exclusive trial spaces to product customization, the store creates a seamless link between Nike’s digital and physical platforms.
Nike Soho offers some of the hottest products — from brand-defining innovation to store exclusives — including a LeBron Soldier X collaboration with designer John Elliott, Air Force 1 Low NYC HS, iconic Jordan silhouettes and local designer collaboration tees.
On top of all this, the new SoHo installment will also offer features such as the Nike+ Basketball Trial Zone, where customers will be able to shoot hoops, test basketball shoes and do custom drills with the guidance of in-store certified athletes.
This will take place on November, 11th, so if you’re around, go take a closer look.
[h/t highsnobiety.com & http://news.nike.com/]