Concurs | Castiga 20 invitatii duble la Transformation Event by Absolut | Woodkid
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Concursul se va desfasura pana pe data de 29 Noiembrie, ora 21:00.
Following its long-standing tradition of collaborating with cutting-edge artists and musicians, Absolut is proud to announce a creative collaboration with French musician, illustrator, director and artist Yoann Lemoine, also known as Woodkid. The collaboration with Woodkid is the first under the company’s new brand ethos – Transform Today – under which Absolut will celebrate artists who ignore fate, break boundaries and transform themselves and their disciplines.
“Absolut has always believed in the transformative power of art. Together with Woodkid, we now want to inspire people to find their daring creative spirit – in order to break from the past and recreate their future.”
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Together with the Woodkid collaboration, Absolut is also announcing creative collaborations with American digital media artist Aaron Koblin, Brazilian graphic novel artist Rafael Grampá and French haute couture designer Yiqing Yin.
“This is exciting times for Absolut. For 30 years – ever since our first art ad was created by Andy Warhol – globally renowned artists have made amazing works inspired by our iconic bottle. Now, we transform the way we collaborate with artists,” says Tåhlin. “We want to do things differently – with higher ambitions. We’ll take a more active part in stimulating transformation and pushing the cultural scene forward. For us, tomorrow is not a given. It’s what you create.”
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For information on the collaborations with Aaron Koblin, Rafael Grampá and Yiqing Yin, please visit Absolut’s Facebook Page.
About the Artist
WOODKID (30) FRANCE DIRECTOR/ARTIST/MUSICIAN
Woodkid is a Global music & visual project led by Yoann Lemoine, a French illustrator, graphic designer, music video director and musician.
In 2012, Yoann was awarded Best Director of the year at the MVPA Awards in LA and was nominated for 6 MTV Video Music Awards for his videos for Lana Del Rey, Drake and Rihanna. The music video, which he directed for his own track, “Run Boy Run” was nominated for Best Music Video at the 2013 Grammy Awards. His new album ‘The Golden Age’ was released March 2013.
He is constantly transforming and pushing the boundaries of creativity across a diverse range of medium. His daring spirit and unique vision is shaping and influencing today’s popular culture.
“I am a person who gets bored very easily, and I constantly seek to evolve. But transformation is not denying who you were before – it’s about being something more, something new and something better,” says Woodkid. “There are millions of things that I haven’t tried that I would love to explore. Let’s see where I move forward from here.”
For information on Absolut products, please visit Absolut’s Facebook Page.