Killer Mike and El-P released their second album, Run the Jewels (RTJ2) on October 28 and they shared it as a free download for everyone to enjoy. Together with this album they also launched an interesting project called Tag the Jewels where they invited 30 street artists to experiment and offer different versions of their album cover.
Nicholas Gazin did the original art work of the album cover and the artists originating from 6 different continents had the freedom to give their own interpretation of the original drawing.
This is a very inventive means of promoting their new product, since their logo covered walls from Los Angeles, Lagos and Jakarta to Paris, Sao Paolo and even New Delhi.
The original drawing representing two zombie hands, one forming a gun and the other holding a chain got new forms, colors and characters. Scroll down for the entire gallery and enjoy the diversity and playfulness of this project.
And in case you were wondering, this is the list of artists that rose to the challenge: 310 (Russia, painted in Morocco), AndC (ABS CRU, China), Andrew Spear & Mathew Curran (United States), Ashley Montague (United States), Bier en Brood & Kinos (Netherlands), Binho Ribeiro (Brazil), Chase312 (Kyrgyzstan), Dasic Fernandez (Chile, painted in United States), Frop & Muso (Saudi Arabia), Gamma Gallery (United States), Gorellaume (France), Gus Cutty (United States), HAM? (United States), Harsh Raman (India), Julien Guinet (Argentina), Katun (Malaysia), Kid Kreol & Boogie (Reunion Island), Low Bros (Germany, shot by Henrik Haven), Matthew Dawn (Belgium), Mila K (United Kingdom, photography Chard Remains), Owen Dippie (New Zealand), Ox (Australia), Oz Montania (Paraguay), Senzo & Abid (Morocco), Sepe (Poland), Sofles (Sydney, Australia), Statik & Cujos (United States), Sweet Damage Crew (Romania), Tuts (Indonesia), Uduak Akpan Samuel (Nigeria).
Text: Diana Porumboiu